Models are often branded as mere canvases to showcase new clothing, their intelligence an afterthought behind their looks.
But a new ad campaign by Prada, featuring Adam Levine's ex-girlfriend Anne Vyalitsyna, highlights how even the world's most beautiful can still manage to have brains.
In a promotional video for the Italian fashion house's Fall Winter 2012 collection, models, naturally dressed ever-so-stylishly, are seen attempting to outsmart one another in a three-dimensional game of chess.
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Fun and games: A new Prada ad, featuring Adam Levine's ex Anne Vyalitsyna, has shown that models can be beautiful - and still have brains. A fierce game of chess plays out, above, during the intense video
Familiar face: Anne V, seen above, is dressed in a geometric over coat from the label's Fall 2012 collection
As Polish model Magdalena Frackowiak is seen shifting stylish glass chess pieces around a red felt table, her opponent, the blonde Russian model who split from Mr Levine in April, mirrors her concentration.
Although both models, directed by famed fashion photographer Steven Meisel, are obviously acting, the unique setting is unlike typical fashion shoots.
Miss Frackowiak, dressed in the collection's black overcoat with heavy embellishment at the bust, maintains her game face as Miss Vyalitsyna, who is The Voice host Adam Levine's ex-girlfriend, takes her on in a geometric print overcoat of her own.
As the pieces shifted, further models reflected the game's moves.
Fierce: Adam Levine's ex-girlfriend Anne V, pictured, is seen in the collection's geometric print overcoat
Game on: Miss Frackowiak, above, wears tailored pants beneath the collection's embellished waistcoat
Models Vanessa Axente, Madison Headrick, Elza Luijendijk and Iselin Steiro are seen jumping about the place as the virtual puppeteers control their fate.
The theme has continued on from the collection's show at Milan Fashion Week in February.
Miuccia Prada's widely-acclaimed collection was delivered on the backs of a pack of power-driven models.
With Pat McGrath working her make-up magic over the women's faces, the structured collection oozed a futuristic vibe as models took to a giant spread of geometric print carpet, which served as a runway, to show the clothes.
In the new video, the clan are also seen on a vivid spread of carpet, though they are swiftly jolted back and forth whenever a chess piece is shifted.
Futuristic: The brand's innovative new collection of eye wear is also on display in the video, as seen above
Variety: Various designs are featured as the brand manages to cleverly fill one and half minutes with products
The collection's intricate eye wear is also on display with models, who each have their hair dipped in various colours, stepping out in a range of designs.
Tortoise shell frames are spotted as well as various glass shapes as models wear the styles as part of their battle armor during the game.
It must be said that the intensity of such a sport is reminiscent of the famously enthralling scene from the film The Thomas Crown Affair, featuring Steve McQueen and Faye Dunaway.
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